Market Share, Revenue, Scope, Business Challenges, Investment Opportunities, and Forecast for Middle East & Africa C

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The Middle East & Africa Communications Platform as a Service (CPaaS) Market is projected to grow at a CAGR of around 20.47% during the forecast period, i.e., 2023-28.

The recent report by Markntel Advisors on Middle East Africa Communications Platform as a Service (CPaaS) Market Size, Share, Analysis Future and forecast 2023-2028 promises trustworthy, objective, and precise insights into the market with the addition of accurate and reliable data explaining and briefing about the elements of the industry. The diverse fragmentation of the industry is handled by investigating each element, segment-wise, region-wise, and more, to comprehend a detailed and systematic report to provide the stakeholder with all the various tools and details of the industry.

The researchers analyze the collected data and present an understanding of the flow of the market. Through various subdivisions, the report aims to declutter all the trends and factors fueling the market’s growth. The report is a systematical, chapter-wise thesis of multiple segments, areas, characteristics, environmental or regional influence, and other factors involved in the overall growth and establishment of the industry. By dividing the market into chapters, the analysts present the report more straightforwardly to point out all the minute details of the industry and how it influences other factors.

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The Key Elements Covered in Middle East Africa Communications Platform as a Service (CPaaS) Market Report:

  • The report tracks and covers the regions where the market is partially and majorly active. Geographically, the market focuses on the place of manufacture, raw material extraction to the area where the products consumers are based, to be the regional expansion of the industry. To track and forecast the market size, the geographically dominant region in the industry, concerning the central areas covered.
  • The report is compiled systematically and methodically, with each section neatly covering its essence and influence in the market. Likewise, the report provides a credible selection of market dynamics consisting of the following significant pillars of the industry’s study, Market Drivers, Market Restraints, Growth Opportunities, Challenges
  • A separate section to provide the impact of COVID-19 on the market to better grasp the fluctuation during and after the pandemic. 
  • Elaborated information on industry overview, specifications, definitions, suppliers, RD status, cost structure analysis, sources, technological advancement, the further scope for improvement, applications, and more. 

Market Dynamics

Key Driver: Increasing Integration of Banks with CPaaS to Enhance Customer Communication Service

With the growing digital transformation in the banking sector to provide high-quality services to customers, enhanced efficiency in communication user-friendly experience has increased the demand for cloud-based communication. In digitalization, communication platform as a service is an integral part of the banking sector in the Middle East Africa as there is high reliability of banks on effective communications to support their operations offer services to the customers. Therefore, the banking sector is progressively utilizing these solutions for voice messaging to provide customer services. Moreover, factors such as the burgeoning adoption of contactless payment solutions the growing popularity of digital banking are further expected to accelerate the growth of the market in the region.

In addition, continuous new software upgrades for better user experiences have been driving market growth. Besides, CPaaS provides real-time notifications alerts that can be beneficial for preventing fraudulent activity on the customer's account. Consequently, banks in several Middle Eastern African countries, including Qatar, Saudi Arabia, Oman, and the UAE, are embarking on a major shift towards digital transformation by investing in technology to improve their operations services such as mobile banking, digital payments, and others.

Possible Restraint: Rising Stakes of Cyber Threats Data Security to Obstruct the Potential Growth

The security privacy concerns associated with CPaaS solutions pose a significant challenge to the technology's market growth. This problem emerges as these services rely on internet connectivity third-party networks to transmit data, making them vulnerable to security threats such as data breaches, malware, phishing, and hacking. Breach risk erodes trust in CPaaS providers, making potential customers hesitant to use their services in areas where confidential information must be conveyed.

Third parties, including service providers, can access cloud data, which raises concerns about data privacy confidentiality. For instance, in 2021, a Saudi Arabian banking insurance company, GlobeMed, experienced a data breach in which 201GB of data was stolen later published on a website. The breached data included patient names, numbers, and credit card information.

To address these critical concerns, solution providers are implementing robust data-protection measures such as encryption, multi-factor authentication, and access controls. As a result, these solutions providers' costs rise, which may be passed on to customers, resulting in significantly higher pricing. Furthermore, many potential customers, particularly small businesses or startups with limited budgets, would find these solutions unaffordable, emerging as a new challenge during the forecast period.

Growth Opportunity: Digital Transformation in African Continent to Open New Doors for the Market Players

African countries like Kenya, Nigeria, South Africa, Ghana, etc., are substantially investing in digital infrastructure are introducing digital transformation plans to drive economic growth, improve public service delivery, and enhance the quality of life for their citizens. The African Union’s Digital Transformation Strategy for Africa (2020-2030) is also providing a wide arena of opportunities for the service providers. The strategy aims at building a conducive environment for digital transformation, promoting digital literacy, encouraging the use of digital platforms, and supporting innovation entrepreneurship, which would open new doors for market players to integrate their platform in various business sectors like e-commerce, BFSI, etc. during the forecast period.

 Key Trend: Surging Use of Direct Inward Dialing for Customer Care

The use of Direct Inward Dialing (DID) is a new trend among business establishments in the Middle East as it provides a modern efficient solution for managing communication needs. DID enables customers to reach the person or department they need directly without having to go through a switchboard or operator. This can improve the customer experience by reducing wait times providing more personalized service. Owing to this, Emirates Airlines, Dubai Electricity, Oman Arab Bank, etc., have adopted DID to improve their customer care services.

Furthermore, the adoption of DID would continue to contribute to revenue generation as small medium-sized enterprises (SMEs) in the region are looking forward to adopting these platforms. The incorporation of Direct Inward Dialing (DID) allows them to list different phone numbers for each department on their website or directory, which creates the impression that the business runs a larger operation can help to increase customer confidence trust. Additionally, DID is a cost-effective solution that can help small businesses to manage their communication needs more efficiently, which would continue to contribute to revenue generation during the forecast period.     

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A Window into What Competitors Are Doing

The report comprises of detailed study of the steps, products, changes, marketing strategies, sustainability tactics, mergers, acquisition, and more which has shaped the industry and affected the market. The report showcases various elements to explain the dominance of competitors and the market, including:

  • Recent developments
  • Risk SWOT analysis
  • Mergers and acquisition
  • Performance 
  • Services offered

In the case of the Middle East Africa Communications Platform as a Service (CPaaS) market, the market participants include:

-Infobip

-RouteSms Solutions FZE

-CM.com

-Telesign Corporation

-Unifonic Inc.

-Ericsson (Vonage)

-Telestax

-Kandy Communications LLC

-Karix Mobile Private Limited

-CEQUENS

-Twilio

-CometChat

-Others

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Dividing The Middle East Africa Communications Platform as a Service (CPaaS) Market into Sections:

The report covers the bifurcations of the industry group based on a common element, on which further investigation is performed. Furthermore, the report provides data on each high-performer segment in each group of features and information about the reasons behind the part acquiring a higher share or flourishing more in the industry. Thus, a deep analysis of various market elements is presented by categorizing the segments as follows:

By Services

-Professional Services

--Integration Implementation

--Technical support

--Consulting

--Support Maintenance

--Others

-Managed Services

--Hosting services

--Managed Communication Services

--Others

By Communication Channels

-Outbound Voice Calls

-Inbound Call Routing

-SMS

-Multimedia and Video Messaging

-Others (Social Media Messaging, Number Masking, WebRTC-based Calling, etc.)

By Enterprise Size

-Small and Medium Scale Enterprise

-Large Scale Enterprise

By End User

-Healthcare

-E-commerce and Retail

-IT and Telecom

-BFSI

-Hospitality

-Others (Media Entertainment, Manufacturing, etc.)

By Country

-UAE

-Saudi Arabia

-Qatar

-Israel

-Pakistan

-Turkey

-Others

Offers and Customizations of Middle East Africa Communications Platform as a Service (CPaaS) Market Report

For a personalized and customized research report on the Middle East Africa Communications Platform as a Service (CPaaS) Market, kindly contact Markntel Advisors. The analysts and researchers focus on providing accurate information, beneficial tools, and further insights into the industry to yield higher profits.

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