The recent report by Markntel Advisors on Middle East Africa Digital Out-of-Home Advertising (DOOH) Market Size, Share, Analysis Future and forecast 2023-2028 promises trustworthy, objective, and precise insights into the market with the addition of accurate and reliable data explaining and briefing about the elements of the industry. The diverse fragmentation of the industry is handled by investigating each element, segment-wise, region-wise, and more, to comprehend a detailed and systematic report to provide the stakeholder with all the various tools and details of the industry.
The researchers analyze the collected data and present an understanding of the flow of the market. Through various subdivisions, the report aims to declutter all the trends and factors fueling the market’s growth. The report is a systematical, chapter-wise thesis of multiple segments, areas, characteristics, environmental or regional influence, and other factors involved in the overall growth and establishment of the industry. By dividing the market into chapters, the analysts present the report more straightforwardly to point out all the minute details of the industry and how it influences other factors.
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The Key Elements Covered in Middle East Africa Digital Out-of-Home Advertising (DOOH) Market Report:
- The report tracks and covers the regions where the market is partially and majorly active. Geographically, the market focuses on the place of manufacture, raw material extraction to the area where the products consumers are based, to be the regional expansion of the industry. To track and forecast the market size, the geographically dominant region in the industry, concerning the central areas covered.
- The report is compiled systematically and methodically, with each section neatly covering its essence and influence in the market. Likewise, the report provides a credible selection of market dynamics consisting of the following significant pillars of the industry’s study, Market Drivers, Market Restraints, Growth Opportunities, Challenges
- A separate section to provide the impact of COVID-19 on the market to better grasp the fluctuation during and after the pandemic.
- Elaborated information on industry overview, specifications, definitions, suppliers, RD status, cost structure analysis, sources, technological advancement, the further scope for improvement, applications, and more.
Market Dynamics
Key Driver: Influx of Tourists in the GCC Region Aiding DOOH Advertising
The Gulf countries have been popular among tourists from the historical period, due to which the brands have been using digital out-of-home (DOOH) advertising to promote their services brands. For instance:
- According to Qatar Tourism Authority, the number of travelers in Qatar increased by 5% from 2020 to 2021. Thus, stating that there is a positive surge in tourism in the country.
Additionally, DOOH advertising promotes tourist destinations, and the government has been promoting modernization digitalization of all transportation systems to enhance tourist services. Digital screens have been installed across various platforms, such as airports bus stations as part of this effort. Moreover, the government developed a fund of around USD4 billion in 2020 to develop the tourism industry. The promotion of a modern exotic lifestyle in countries like Dubai the UAE for tourism has been one of the major reasons for the demand for DOOH advertising equipped with the latest techniques like machine learning artificial intelligence.
As a result, the demand for DOOH advertising is expected to escalate in the coming years due to the increasing tourism, government initiatives to promote tourism transportation infrastructure, as well the promotion of luxurious lifestyles by the Gulf Countries.
Possible Restraint: Strict Regulations on Outdoor Advertising in MEA to Hamper the Market
The stringent regulations in the MEA region regarding billboards signage have been a challenge for the digital OOH advertising industry as it restricts advertisement at certain places of a certain type. Regulations related to the visual appearance of the region obtaining licenses for the advisement is another challenge for retailers other end-users, which is costly time-consuming. Moreover, the ban on advertising some products like tobacco, smoking, etc., reduces the number of end-user brands.
Furthermore, in Qatar, outdoor advertising media should only use Arabic as their main language any design or sign used in advertisements should never be similar to any official or traffic signs. Due to cultural taboos, Saudi Arabia has strict rules about what can cannot be displayed in public. Faces eyes, for example, are not permitted to be shown in outdoor advertising, and no reference to homosexuality is permitted. Hence, these Saudi Arabian regulations make it difficult for foreign companies to promote their original campaigns in the region.
Growth Opportunity: Growing Infrastructure Smart City Construction Provides the Availability for More Ad Locations
Virtually every area of urban life has undergone significant alteration due to the continual investment technological advancement to construct smart buildings tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.
Moreover, the majority of innovations have been made possible by integrating different technologies, artificial intelligence, and analytics. Some OOH companies have already begun to use real-time data on visitors citizens who visit smart city infrastructure, indicating the growing adoption of DOOH in the Middle East Africa.
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A Window into What Competitors Are Doing
The report comprises of detailed study of the steps, products, changes, marketing strategies, sustainability tactics, mergers, acquisition, and more which has shaped the industry and affected the market. The report showcases various elements to explain the dominance of competitors and the market, including:
- Recent developments
- Risk SWOT analysis
- Mergers and acquisition
- Performance
- Services offered
In the case of the Middle East Africa Digital Out-of-Home Advertising (DOOH) market, the market participants include:
-JCDECAUX SA
-ELAN Media
-HyperMedia FZ LLC
-Emirates Neon Group
-Hills Advertising L.L.C.
-Elevision
-Dooha Media
-Viola Communications
-Daktronics Inc.
-NMN Communications
-Mubashir
-Primaflex International
-Lifeonscreen
-Others
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Dividing The Middle East Africa Digital Out-of-Home Advertising (DOOH) Market into Sections:
The report covers the bifurcations of the industry group based on a common element, on which further investigation is performed. Furthermore, the report provides data on each high-performer segment in each group of features and information about the reasons behind the part acquiring a higher share or flourishing more in the industry. Thus, a deep analysis of various market elements is presented by categorizing the segments as follows:
By Type
-Billboards/LED Screens
-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
-Transit
By End User
-Retail
-Real Estate
-Financial Services
-Government
-Automotive
-Others (Education, Healthcare, etc.)
By Location
-Bus Stations
-Malls Facades
-Airports
-Taxi
-Movable Trucks
-Fuel Stations
-Trains/Metro
-Super Markets/Hyper Markets
-Departmental/Convenience Stores
-Highways Bridges
-Roadside Lamp Posts
-Roadside Mupis
By Country
-The UAE
-Saudi Arabia
-Oman
-Qatar
-Egypt
-Morocco
-Others
Offers and Customizations of Middle East Africa Digital Out-of-Home Advertising (DOOH) Market Report
For a personalized and customized research report on the Middle East Africa Digital Out-of-Home Advertising (DOOH) Market, kindly contact Markntel Advisors. The analysts and researchers focus on providing accurate information, beneficial tools, and further insights into the industry to yield higher profits.
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